Startup marketing software

Startup marketing software

Ortto is a unified customer data platform that scales as your startup grows. We bring customer data, customer journey analytics and automated marketing together in one easy-to-use platform.

Startup marketing software
Startup marketing software

A unified customer journey platform, designed for startups

Unify your customer data platform, customer journey analytics and customer journeys to gain valuable customer insights, create powerful audience segments, and grow your business with automated marketing.

Startup marketing software

Automate personalized marketing messages

With your customer journey in a visual canvas, it’s easy to set up personalized omnichannel campaigns that help recover carts, nurture leads, or convert lapsed customers. Use time-saving templates, or DIY it - the choice is yours.

Startup marketing software

Improve conversion rates with Ortto AI

Better your best with Ortto AI. Get recommendations on high-CTR subject lines and find out what time, day, and content type leads to conversions. Ortto AI has a wealth of data behind every suggestion, giving you a competitive edge.

Startup marketing software that simplifies the complicated to help you grow

No-code integrations

Integrate with Shopify, Recurly, Salesforce, Facebook, Zendesk, Zapier and more using Ortto’s marketing integrations. No need to call your developer, our integrations can be easily activated in just a few clicks.

A/B testing

Create audience segments to A/B test email subject lines, pop-up messages, SMS content, and more. Ortto will automatically send the winning content to the rest of your contacts while you sit back and watch your business grow.

Data analytics, without the data scientist

Advanced reporting doesn’t require advanced data skills with Ortto. Use reporting templates and data visualization tools to track the metrics that matter in dashboards that can be shared with investors using a link.

Brand book builder

Set brand styles in Ortto’s brand book builder to send every message with confidence. Configure colors, fonts, logo and more in a single place and watch as your email templates magically adjust to fit.

Advanced audience segmentation

Build dynamic segments using any combination of demographic, firmographic, behavioral, event-based, and transactional data. Ortto will keep them up-to-date in real time, so you can focus on growth.

SMS marketing

Get it right and SMS could become your most powerful channel. With Ortto, you can use use pop-ups or QR codes to grow your subscribers, automate SMS campaigns, and send highly personalized messages based on context.


How much does Ortto’s cost?

Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan with up to 2,000 contacts. For small businesses, our Campaign tier starts at $29 a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time.

How does Ortto compare to other startup marketing software?

Ortto unifies your customer, account, website session, subscription, and product data together in a single customer view. With a single ‘backend’ for your SaaS, your team will be empowered to make better decisions about product features, onboarding flows, marketing campaigns, sales processes, and more. Plus, you’ll spend less time exporting and importing data, and more time unlocking deep insights that help to grow your business.

Will I need technical experience to run my marketing with Ortto?

In short, no. Ortto’s marketing automation tools are easy to use with no coding skills required. Many of our integrations can be activated in just a few clicks, our drag-and-drop canvas is intuitive for your ease, and our analytics and reporting tools can be used by anyone in the business. If you do require help, our help pages and support team are here for you.

Is Ortto a fit for my startup?

Ortto was built for businesses that live online. Whether you’re an ecommerce company, a SaaS startup, or a B2B business, Ortto is the all-in-one platform you need to supercharge your growth. And the best part is, Ortto scales with you, so you won’t have to switch CDPs when you reach a certain milestone.

SaaS Marketing Software

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"With one click, we can incorporate more popular apps into Ortto, thus expanding our working area."
- Rekha S

G2 Review Rekha S
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"Instead of simple branching customer journeys we used in MailChimp, Ortto provides a framework for us to sequence content, control touch points, and granularize the way we distribute it."
- Aleksandar P

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"Ortto gives you unparalleled power to customize the journey to maximize conversions. It's pretty much 1-to-1 marketing on autopilot."
- Leni N

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