Product-led growth marketing software

Product-led growth marketing software

Unify your product and customer data to create and activate product-led growth marketing campaigns with ease. With a single view of your product user, you’ll uncover product-qualifying actions to drive growth.

Product led growth marketing software
Product led growth marketing software

A unified customer journey platform, designed for product-led growth

You speak in sign-ups, MRR, engagement, and subscriptions — so why shouldn’t your customer journey platform? We’ve unified your customer, subscription and behavioral data so you can unlock an effective PLG marketing strategy. 

plg marketing software

Track product actions, and leverage them for growth

Track custom activities in your product and use them to prompt automated omnichannel messages across the entire customer journey. Guide users towards product-qualifying actions, increase engagement, and grow your business.

Product led growth marketing software

Improve conversion rates with Ortto AI

Smash your goals with Ortto AI. Get suggestions on high click-through rate subject lines and find out what time, day, and content type leads to the most conversions. Ortto AI is constantly learning, so you can keep bettering your best.

Product-led growth marketing software that simplifies the complicated to help you grow

Revenue attribution

See the exact revenue, orders and MRR being contributed to every message or campaign you send. Find out which emails are out-performing your KPIs and optimize accordingly.

Design branded emails

Add branded emails to your campaign with ease. Start from scratch with our drag-and-drop editor or use a template to save time, and watch as everything magically adjusts to fit your brand book specifications.

Automate repetitive tasks

Leave the busy work to Ortto while you focus on the big stuff. Assign leads, create tasks, send notifications, and update or tag fields from within your playbook. No more tab switching and time wasting.

Follow the money

Go beyond click-throughs and open rates to find out which messages and channels are generating revenue. Track important PLG metrics like time to conversion and customer lifetime value in custom marketing dashboards.

Brand book builder

Set brand styles in Ortto’s brand book builder to send every message with confidence. Configure colors, fonts, logo and more in a single place and watch as your email templates magically adjust to fit.

Lead capturing

Capture new leads instantly with Facebook and Google integrations that ensure the leads generated through ads go straight to your CDP. Plus, use custom pop-ups, forms, and countdown timers to capture leads on-site.


How much does Ortto cost?

Ortto offers plans for every business type and price. For small businesses, our Campaign tier starts at $29 a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time. Visit our pricing page to compare plans and find the right solution for your business.

How does Ortto compare to other PLG marketing software?

Ortto unifies your customer, marketing, support, sales, and product data together in a single customer view, giving you the ability to visualize the entire SaaS customer journey. With a single ‘backend’ for your SaaS, your entire team will be empowered to make product-led decisions, driving sustainable, long-term growth. Spend less time exporting and importing data or tapping your developer and data analyst’s shoulders and more time unlocking deep insights that help to grow your business.

Will I need technical experience to run my PLG Marketing with Ortto?

No. We’ve designed Ortto with product-led marketers in mind. Our no-code integrations, easy-to-build dashboards and reports, automation tools, and campaign templates are intuitive and easy to use. Try out our free plan with up to 2,000 contacts and jump in to discover just how easy it is. If you do require help, our help pages and support team are here for you.

Product led growth marketing software

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"One of the things that made us choose Ortto above the rest is that it is very intuitive and easy to use compared to others."
- Marian V

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"With one click, we can incorporate more popular apps into Ortto, thus expanding our working area."
- Rekha S

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"With this tool, we can create customized workflows for different campaigns we run in our organization. It has an easy interface, which allows even a beginner to put their hands on it."
- Adityaa S

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