Ortto vs. Marketo

The Marketo learning curve is steep, with a hefty price tag

Marketo is an expensive, complicated solution. You'll need specialized IT expertise to implement, operate and maintain it. Does your business have the resources for that?

Ortto is the best Marketo alternative:

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    No setup fees and proven higher ROI*

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    Affordable monthly fees with no contracts

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    Behavioural and event-based data tracking

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    Large scale enterprise support

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    Visual customer journey builder

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    Drag and drop email builder

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    SMS marketing built in

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    Advanced analytics

Stars

Based on reviews on

Layer 1
Capterra
GetApp
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leader-medal
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easiest-setup-medal
best-support-mid-medal
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Ortto vs. Marketo

Unified customer data, marketing automation and customer analytics at a fraction of the cost

Feature

Ortto

Marketo

Free plan available

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Onboarding fees

No setup fees

Yes

Plans starting from

$29 p/m

$895 p/m

Payback period / ROI*

8 months

17 months

Email marketing

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Native SMS marketing

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Drag and drop email builder

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Visual journey builder

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Lead and engagement scoring

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Email and SMS marketing AI

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Users Love Us

Powered by:
g2 logo
g2 stars

"If you are looking to implement a system like Pardot or Marketo, but are in a budget crunch or are having a hard time having the exec team see the value, this is a sure way to get all the features and benefits of Pardot and Marketo, without the high price tag."

- Kerry B

GS Review - Kerry B
g2 stars

"The next generation of marketing automation is here. Ortto is easy to use, with a fully visual interface. Has plenty of integrations and powerful features to support all my marketing automation needs."

- Victor P

How to get started with Ortto

The Ortto team are here to help if you're switching from Marketo. It's easy to get started with these three easy steps.

Sign up

Sign up

Sign up for a free 14-day trial with no credit card required. If you need help migrating from another platform, reach out to our friendly customer support team.

Unify

Unify

Import your existing data, unify all customer data sources with our no-code integrations and track the custom activities that matter to your business.

Connect

Connect

Connect with your customers on a deeper level with event-based journeys including email, SMS, and in-app messaging. Get real-time insights that empower growth.

These leading brands are growing with Ortto

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