Ortto vs. Iterable

Iterable's ‘flat file’ customer profiles and sub-par reporting won’t help you grow

Iterable falls short on critical elements that will help your business succeed, such as a robust underlying data structure, flexible analytics, and support.

Ortto is the best Iterable alternative:

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    Scalable behavioural and event-based data tracking

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    Custom reports and dashboards with cohort analysis

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    Organization model for Account Based Marketing (ABM)

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    Advanced journey builder with multiple event triggers

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    SMS marketing built in

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    Native Salesforce integration

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    Affordable monthly fees with no contracts

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    Unmatched usability, speed and customer support

Stars

Based on reviews on

Layer 1
Capterra
GetApp
high-performer-spring-medal
leader-medal
easiest-to-do-business-with-mid-medal
high-performer-mid-medal
easiest-setup-medal
best-support-mid-medal
users-love-us-medal

Ortto vs. Iterable

Truly understand your customers with a CDP and engage based on customer behavior

Feature

Ortto

Iterable

Free plan available

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Onboarding fees

No set up fees

Optional

Plans starting from

$29 p/m

$500 p/m

Email Marketing

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Native SMS marketing

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Contact profiles

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Organization profiles

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No organization model for ABM

Custom event tracking

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Advanced segmentation

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Custom code to segment by event attributes

Custom reports and dashboards

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Users Love Us

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g2 stars

"The next generation of marketing automation is here. Ortto is easy to use, with a fully visual interface. Has plenty of integrations and powerful features to support all my marketing automation needs."

- Victor P

g2 stars

"The "Playbook" journeys offer an unprecedented amount of control and customization compared to our old email marketing platforms. Being able to essentially program how our content is distributed is very powerful. The reporting and dashboard system is well designed and saves us an immense amount of time when it comes to reporting to management."

- Aleksander P

How to get started with Ortto

The Ortto team are here to help if you're switching from Iterable. It's easy to get started with these three easy steps.

Sign up

Sign up

Sign up for a free 14-day trial with no credit card required. If you need help migrating from another platform, reach out to our friendly customer support team.

Unify

Unify

Import your existing data, unify all customer data sources with our no-code integrations and track the custom activities that matter to your business.

Connect

Connect

Connect with your customers on a deeper level with event-based journeys including email, SMS, and in-app messaging. Get real-time insights that empower growth.

These leading brands are growing with Ortto

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