Ortto vs. Hubspot

Scaling Hubspot can be expensive and frustrating

With expensive, lock-in contracts and limits on behavioural and event-based data tracking, Hubspot Marketing Hub can be a frustrating experience. Ortto is customer data, marketing automation and end-to-end analytics at a fraction of the price.

Ortto is the best Hubspot alternative:

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    No setup fees and proven higher ROI*

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    Affordable monthly fees with no contracts

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    Scalable behavioural and event-based data tracking

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    Large scale enterprise support

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    SMS Marketing built in

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    Advanced analytics with cohort reporting

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    Double the contacts at half the price*


Based on reviews on

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Ortto vs. Hubspot Marketing Hub

Unified customer data, marketing automation and customer analytics at a fraction of the cost



Hubspot Marketing Hub

Free plan available

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Onboarding fees

No setup fees

From $3,000

Starting from

$29 per month

$45 per month

Contact limit on starter plan



Email sends on starter plan

8,000 per month

5,000 per month

Payback period / ROI*

8 months

15 months

Regionally based data storage

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Excludes APAC region

Advanced segmentation including tags

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Email Marketing

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Native SMS Marketing

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Users Love Us

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g2 stars

"Instead of simple branching customer journeys we used in MailChimp, Ortto provides a framework for us to sequence content, control touch points, and granularize the way we distribute it."
- Aleksandar P

g2 stars

"Ortto's event and activity based automation is what makes it really stand out for us. We were using Hubspot but it wasn't scaling very well given the number of activities we want to track and inform journeys based on. So we chose Ortto and are happy with our choice! The support team is also great!"

How to get started with Ortto

The Ortto team are here to help if you're switching from Hubspot. It's easy to get started with these three easy steps.

Sign up

Sign up

Sign up for a free 14-day trial with no credit card required. If you need help migrating from another platform, reach out to our friendly customer support team.



Import your existing data, unify all customer data sources with our no-code integrations and track the custom activities that matter to your business.



Connect with your customers on a deeper level with event-based journeys including email, SMS, and in-app messaging. Get real-time insights that empower growth.

These leading brands are growing with Ortto

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