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Marketing attribution software

Ortto’s easy-to-use marketing attribution software combines customer, behavioral and transactional data to give you a single source of truth, revealing the impact of every campaign and message.

Accurate omnichannel reporting

Ortto combines customer, transactional, behavioral and firmographic data to deliver accurate omnichannel attribution reporting. Answer tricky marketing questions and learn which campaigns are really making an impact.

Advanced attribution reporting made easy

Calculate LTV, MRR, and more to discover which campaigns are making a real difference to your business. Advanced reporting in Ortto is made accessible so that anyone in any department can build and read attribution reports.

Visualize your data in a beautiful dashboard

Ortto offers 9 unique ways to visualize your data with pie, line, column, cohorts, funnels, geo, metrics, tables and ledgers. Customize reports or get inspiration from built-in templates to create impressive BI reports with ease.

Attribute revenue across every campaign, message and channel. Find out what's working, optimize campaigns and make data-driven marketing decisions

Easy setup

Marketing attribution is easy in Ortto. If you have a connected data source (e.g. Shopify) your attribution settings will already be configured and set up. You can then customize the attribution model and window within your reports.

Marketing attribution dashboards

Create custom marketing dashboards that prioritize the metrics that matter for your business. Start with a dashboard template or DIY it all, and use simple drag-and-drop tools to prioritize reports in your dashboard.

Customize attribution windows

Ortto will default to a 6-day attribution window, but if you send messages frequently, you can reduce that attribution window to 1-2 days. Not sending many messages? Set your attribution window to the maximum of 14 days.

Attribution models

Choose from different attribution models including last touch, first touch, linear, time decay, and position-based. Ortto will default to last touch, giving you the power to choose a different model or track more than one.

Dynamic reporting

Whether you’re logging in at 2am or 10am, you can rest assured your marketing attribution reports will be up-to-date. Ortto is always connected and updates reports in real-time. To share, simply grab the link or automate email reports.

Automatic UTM parameters

Ortto will append sensible UTM attributes to each email URL to help you track performance in third-party platforms like Google Analytics. Automatically add UTM tracking to links in SMS’ within campaign settings with the click of a button.

FAQs

How much does Ortto cost?

Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan with up to 2,000 contacts. For small businesses, our Campaign tier starts at $29 a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time. Visit our pricing page to compare plans and find the right solution for your business.

What makes Ortto’s marketing attribution software different?

Ortto brings all of your data sources together in one platform to ensure nothing is missed when you are viewing your marketing analytics. When customer, behavioral, event-based, transactional, and firmographic data are viewable in a single, easy-to-use customer data platform, your marketing team will be able to accurately attribute revenue and track which messages and campaigns are making a difference.

Will I need technical experience to set up and use Ortto?

In short, no. Ortto’s lead capture software is easy to use with no coding skills required. Many of our integrations including can be activated in just a few clicks, our drag-and-drop canvas is intuitive for your ease, and our analytics and reporting tools can be used by anyone in the business. If you do require help, our help pages and support team are here for you.

Can I receive reports to my email address and phone?

Ortto is fully responsive and reports can be easily viewed from the palm of your hand. Our dashboards use visualizations and beautiful design to ensure every metric and insight is easy to read and understand. Ortto allows you to activate email reports to be sent on a daily, weekly, bi-weekly, or monthly schedule. Add as many recipients as you like to help every department team stay in the loop.

I need help with security, GDPR or CCPA

You can find answers on our security and privacy information hub.

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"Ortto is very powerful and gets better every update — well-thought-out tools and responsive support."
- Sara P

"Set it up and watch the leads come in. Since turning on "my machine" we went from 1-2 leads per month to 1-2 leads per day. Thanks for making me look good!"
- Laura O