Marketing analytics software

Marketing analytics software

Finally, a customer data platform that brings customer, transactional, behavioral and firmographic data together. Get deeper, more powerful marketing insights to make data-driven decisions about campaigns.

One platform to do it all

Ortto brings data from marketing, sales, customer service, and product and website activity together to bring you more comprehensive marketing analytics. Answer the tough questions and unlock a single customer journey.

Advanced reporting, made accessible

Calculate AVGs, SUM activities, group data by attributes, and calculate rations with a few clicks. Advanced reporting in Ortto is made accessible so that anyone in your marketing team can build, read and take action on campaign reports.

Visualize your data

Ortto offers 9 unique ways to visualize your data with pie, line, column, cohorts, funnels, geo, metrics, tables and ledgers. Customize reports or get inspiration from built-in templates to create impressive campaign reports with ease.

Empower your team to make data-driven marketing decisions, without the data scientist

Revenue attribution

Campaign performance reports will show you the exact revenue, orders and MRR being contributed to every customer interaction. Find out which actions, emails, and interactions are moving the needle in the right direction.

Build reports and dashboards with ease

Anyone in any department can log in to Ortto and set up their own reporting dashboards with ease. Use intuitive filters, drag-and-drop functionality, and templated visualizations to bring your data to life.

No-code integrations

Integrate data from all your sources with no-code integrations from sources like Shopify, Zapier, Pipedrive, Stripe, Zendesk and more. With all your data in one place, you’ll build more effective, accurate dashboards and reports.

Powerful segmentation

Slice through different data sources to create powerful audience segments. Want to see customers who have a birthday in the next 30 days and haven’t opened your last three emails? You got it.

Lead capturing

With Facebook and Google integrations, any leads generated through advertising campaigns will go straight to your CDP. And with automated nurture campaigns, your brand’s email will land in inboxes before the competition. 

Share your way

Easily share campaign reports and marketing dashboards on Slack or via email with the click of a button. Keep your team on track with automated email reports sent on a weekly, bi-weekly, or monthly cadence.

FAQs

How much does Ortto cost?

Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan with up to 2,000 contacts. For small businesses, our Campaign tier starts at $29 a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time.

Visit our pricing page to compare plans and find the right solution for your business.

What makes Ortto’s marketing analytics different?

Ortto brings all of your data sources together in one platform to ensure nothing is missed when you are viewing your marketing analytics. When customer, behavioral, event-based, transactional, and firmographic data are viewable in a single, easy-to-use customer data platform, your marketing team will be able to accurately attribute revenue and track which messages and campaigns are making a difference.

Will I need technical experience to set up and use Ortto?

In short, no. Ortto’s lead capture software is easy to use with no coding skills required. Many of our integrations including can be activated in just a few clicks, our drag-and-drop canvas is intuitive for your ease, and our analytics and reporting tools can be used by anyone in the business. If you do require help, our help pages and support team are here for you.

Can I receive reports to my email address and phone?

Ortto is fully responsive and reports can be easily viewed from the palm of your hand. Our dashboards use visualizations and beautiful design to ensure every metric and insight is easy to read and understand. Ortto allows you to activate email reports to be sent on a daily, weekly, bi-weekly, or monthly schedule. Add as many recipients as you like to help every department team stay in the loop.

I need help with security, GDPR or CCPA

You can find answers on our security and privacy information hub.

Users Love Us

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g2 stars

Ortto can provide effective business reports, easy segmentation and most importantly, the management of multiple active campaigns and email marketing automation.

Santiago G - G2 Review
g2 stars

I like that it combines multiple marketing tools such as channels, customer data and social media into one single platform where I can look at all these factors and get analytics and reports.

G2 Review - Francisco
g2 stars

With this tool, we can create customized workflows for different campaigns we run in our organization. It has an easy interface, which allows even a beginner to put their hands on it.

GS Review - Adityaa S