learn

Ortto product updates and how-tos

unique customer identifiers
How to use unique customer identifiers

Unique customer identifiers consolidate all customer information and touchpoints into a single profile, so that you can engage with your customers in a more meaningful way.

Customer journey analytics
The ultimate guide to customer journey analytics

Discover how customer journey analytics can be used to help you reach your business goals, optimize campaigns, and create a better customer experience

Customer engagement score
5 ways to utilize customer engagement scores for growth

Learn what a customer engagement score is, why it's powerful, and five ways you can use it to help grow your business.

B2B customer journeys
3 customer journeys to create in Ortto today

Create visual B2B customer journeys in Ortto to nurture leads, onboard new customers, and build advocacy.

Benefits of a customer data platform
8 reasons you need a CDP

The customer data platform has become a must-have in every business’s tech stack. In this blog, we explore some of the reasons you need a CDP, how Ortto stacks up against competitors, and more.

What is data enrichment
10 ways to use data enrichment to reach your growth goals

Read on to understand why enriching your data will give you a leg-up on your competition.

What is a lookalike audience
The ultimate guide to building lookalike audiences

Learn how to build audience segments in Ortto, and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.

use cases for audience segmentation
Audience segmentation ideas to supercharge your business growth

Talk to your customers like you know them, using audience segmentation. Here are 10 segmentation ideas to supercharge your business growth.

Prev

Showing 1 - 9 of 11 results

Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager