Ortto product updates and how-tos
5 tools that will improve your email deliverability
Ortto’s Head of Email Deliverability shares some of the most cutting-edge tools we provide users for more consistent inbox landings.
How to use unique customer identifiers
Unique customer identifiers consolidate all customer information and touchpoints into a single profile, so that you can engage with your customers in a more meaningful way.
The ultimate guide to customer journey analytics
Discover how customer journey analytics can be used to help you reach your business goals, optimize campaigns, and create a better customer experience
9 great things you can do with email personalization
This article is designed to help you take your email marketing personalization efforts to the next level.
5 ways to utilize customer engagement scores for growth
Learn what a customer engagement score is, why it's powerful, and five ways you can use it to help grow your business.
3 customer journeys to create in Ortto today
Create visual B2B customer journeys in Ortto to nurture leads, onboard new customers, and build advocacy.
8 reasons you need a CDP
The customer data platform has become a must-have in every business’s tech stack. In this blog, we explore some of the reasons you need a CDP, how Ortto stacks up against competitors, and more.
10 ways to use data enrichment to reach your growth goals
Read on to understand why enriching your data will give you a leg-up on your competition.
The ultimate guide to lookalike audiences
earn what a lookalike audience is, when to use them, and how lookalike algorithms work on different ad platforms.
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