Ecommerce content hub

Business to business Business to consumer Ecommerce SaaS Content marketing Product-led growth Customer data platform Marketing automation

A-Z guide to marketing automation

Everything you need to know about marketing automation from A/B Testing to word of mouth marketing and everything in between.

Analytics SaaS marketing Ecommerce Business to consumer Business to business Email marketing

Everything you need to know about UTM parameters

If you know how to use them, UTM parameters tell a compelling story about your website visitors. Armed with this knowledge, you can maximize your marketing ROI.

SaaS Business to consumer Ecommerce Business to business

10 best landing page builders, plus tips for optimization

A landing page builder takes the hard work out of creating landing pages that convert. We’ve rounded up the 10 best tools to help you find the best-fit tool for your business.

Business to consumer Business to business Content marketing Nonprofit SaaS Ecommerce

21 copywriting tips to drive conversions

Great copy can take your digital marketing from good to amazing. Master copywriting with these 21 tips and tricks.

Customer experience Customer journey Business to consumer Nonprofit Business to business SaaS Ecommerce Personalization

21 exit-intent popup examples, plus how to create your own

Tired of window shoppers? A well-timed pop-up with a compelling message or offer can help keep users on site and convert them into customers.

Email marketing SaaS Ecommerce SaaS marketing Marketing automation Business to business Nonprofit Business to consumer Content marketing

How to improve your email deliverability

Good email deliverability is about more than avoiding spam folders. It’s about creating engaging content that your audience wants and expects to receive.

Customer experience Customer journey Business to consumer Ecommerce

11 omnichannel marketing strategies you need to try

Create customized customer experiences with these 11 omnichannel digital marketing strategies.

Customer experience Customer journey Growth Business to consumer Marketing automation Email marketing Ecommerce

4 tricks to win back inactive customers

Do you keep spending money acquiring new customers over and over again? What if all you need is to win back inactive ones?

Customer journey Business to consumer Nonprofit Business to business Marketing automation SaaS Ecommerce SaaS marketing Personalization

Why adopting an omnichannel marketing strategy will benefit your business

The debate around omnichannel vs. multichannel is one that many have weighed in on, but what exactly do the terms mean? And is one really better than the other? Let’s set the record straight.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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