Learn how to build audience segments in Ortto, and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.
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Everything you need to know about marketing automation from A/B Testing to word of mouth marketing and everything in between.
If you know how to use them, UTM parameters tell a compelling story about your website visitors. Armed with this knowledge, you can maximize your marketing ROI.
A landing page builder takes the hard work out of creating landing pages that convert. We’ve rounded up the 10 best tools to help you find the best-fit tool for your business.
Great copy can take your digital marketing from good to amazing. Master copywriting with these 21 tips and tricks.
Tired of window shoppers? A well-timed pop-up with a compelling message or offer can help keep users on site and convert them into customers.
Good email deliverability is about more than avoiding spam folders. It’s about creating engaging content that your audience wants and expects to receive.
Create customized customer experiences with these 11 omnichannel digital marketing strategies.