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How to implement web visitor tracking

Track known and anonymous visitor activity, capture lead and contact data, and display targeted messages or capture widgets.

Ecommerce Artificial intelligence Customer journey Marketing automation Content marketing SaaS SaaS marketing Business to business Business to consumer Personalization Email marketing Trends

What does personalization in marketing look like in 2023?

With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.

Ecommerce Customer journey Growth Marketing automation SaaS marketing Business to business Business to consumer Personalization Email marketing

Looking for audience segmentation software? Here are 7 questions to ask.

Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.

Email marketing Business to consumer Business to business SaaS marketing SaaS Ecommerce

How to refresh your email deliverability strategy for the new year

Refreshing your email deliverability strategy can help ensure you’re maximizing every opportunity in the new year and beyond.

Guide to email deliverability - Ortto eBook

Email marketing Business to consumer Business to business SaaS Ecommerce SaaS marketing Personalization

The complete guide to email deliverability

This eBook is the need-to-know on email deliverability: Why it's important, the factors that hurt it, and how to improve it.

Ecommerce Customer experience Content marketing SaaS marketing Business to business Product-led growth Business to consumer

Building your brand book - The ultimate guide for startups

Resonate with your target audience and in turn grow your business - Here’s everything you need to know about building a brand identity.

Ecommerce Customer journey Customer experience SaaS Customer data platform Business to business Business to consumer

How to create a product engagement score

With Ortto’s Scores feature, you can build a product engagement score that allows you to visualize exactly how engaged users are in your product at a particular time.

Email marketing Customer experience Ecommerce SaaS SaaS marketing Business to business Business to consumer

How to audit your email deliverability wins and losses

Ortto's Head of Email Deliverability, Travis Hazlewood, talks about how to conduct an audit of your email deliverability (+ free downloadable workbook).

Ecommerce Customer journey Customer experience Customer data platform Business to business Business to consumer SaaS SaaS marketing

3 popup templates that will generate more customer feedback

What gets measured, gets managed. Embed these three customer feedback popups into your site, store, or app to generate more customer feedback.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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