This article is designed to help you take your email marketing personalization efforts to the next level.
For the vast majority of companies, acquiring data is not the issue. It’s structuring, organizing and operationalizing that data. In this blog, we share the top 4 data challenges SaaS companies face, and how to fix them.
The customer data platform has become a must-have in every business’s tech stack. In this blog, we explore some of the reasons you need a CDP, how Ortto stacks up against competitors, and more.
Everything you need to know about marketing automation from A/B Testing to word of mouth marketing and everything in between.
The search for the best-fit customer data platform (CDP) can be hard. We’ve rounded up the 10 best CDPs and the features to look for.
Why is everyone talking about customer data platforms (CDP)? We have collected nine use cases guaranteed to blow you away with what they can achieve.
At a basic level, the CRM and CDP both collect customer data. But dig a little deeper and you’ll see that the CDP is more powerful and intelligent, and does a better job of managing customer relationships in your day-to-day life.
Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business
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