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Customer journey Customer experience Marketing automation SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

7 data points you should be using to personalize the onboarding journey

Make your data work for you and take your company’s onboarding journey to the next level. Here’s 7 data points to start using today.

Product news Ecommerce Customer journey Analytics SaaS Customer data platform Business to business Business to consumer

How to use unique customer identifiers

Unique customer identifiers consolidate all customer information and touchpoints into a single profile, so that you can engage with your customers in a more meaningful way.

Growth Analytics Customer data platform SaaS marketing Business to consumer Business to business

How to tell a compelling story with data

Data is only as useful as the story you tell with it. When presenting data to a board, leadership, or internal teams, you need to create an insightful narrative that inspires action. Here’s how it’s done.

Marketing automation SMS marketing Content marketing SaaS Customer data platform SaaS marketing Business to business Business to consumer Social media Email marketing

Your 6-step guide to promoting a webinar

Get people excited about your webinar and boost registrations with this 6-step promotion plan.

Growth Personalization Customer experience Marketing automation Content marketing Ecommerce Customer journey Business to consumer Business to business Email marketing Customer data platform SaaS SaaS marketing

What is lifecycle lead nurturing?

Turn more leads into sales-ready leads with our four-step lifecycle lead nurturing framework.

Personalization Customer experience Marketing automation Customer journey Business to consumer Business to business Customer data platform SaaS

A guide to identity resolution

Identity resolution affords businesses with richer insights into their customers so they can optimize the buying experience to boost conversions.

Product news Customer data platform Business to consumer Business to business Customer journey Analytics Customer experience

The ultimate guide to customer journey analytics

Discover how customer journey analytics can be used to help you reach your business goals, optimize campaigns, and create a better customer experience

Business to consumer Business to business Customer journey Customer experience Personalization Email marketing Customer data platform Marketing automation Ecommerce Product news

9 great things you can do with email personalization

This article is designed to help you take your email marketing personalization efforts to the next level.

Customer data platform Analytics Personalization Growth

Top 4 data challenges SaaS companies face, and how to fix them

For the vast majority of companies, acquiring data is not the issue. It’s structuring, organizing and operationalizing that data. In this blog, we share the top 4 data challenges SaaS companies face, and how to fix them.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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