B2B marketing hub

Growth Marketing automation SaaS SaaS marketing Business to business

We found the 10 best lead scoring platforms

Lead scoring software will help you streamline your lead management process. Here are the top 10 lead scoring software options that will help you identify and prioritize qualified leads.

Customer journey Growth SaaS SaaS marketing Business to business

The guide to lead scoring in SaaS and B2B

An abundance of leads is a positive thing. Until you discover that only a small portion of those leads are actually converting. Enter: Lead scoring.

Ecommerce Customer journey Customer experience Customer data platform Business to business Business to consumer SaaS SaaS marketing

3 popup templates that will generate more customer feedback

What gets measured, gets managed. Embed these three customer feedback popups into your site, store, or app to generate more customer feedback.

Growth Customer experience Marketing automation Content marketing Business to business Personalization Email marketing Trends

9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on.

Artificial intelligence Ecommerce Customer journey Customer experience Marketing automation Content marketing SaaS Business to business Business to consumer Personalization Trends

5 ways AI will evolve within marketing in 2023, according to marketers

From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.

Ecommerce Customer journey Customer experience Marketing automation SMS marketing SaaS SaaS marketing Customer data platform Business to business Business to consumer Personalization Email marketing

Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

Ecommerce Customer journey Artificial intelligence Customer experience Marketing automation SMS marketing Analytics SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

Looking for a Braze alternative? Here are 9 marketing automation platforms to try now

We’ve rounded up 9 Braze alternatives that may be a better fit for your business.

Business to business Business to consumer Ecommerce SaaS SaaS marketing SMS marketing Email marketing Analytics Customer data platform Marketing automation

9 best zaps to build with Ortto

When it comes to SaaS tools every B2B and SaaS business needs, Zapier is a jewel in the crown. Below are 9 Zapier integrations to build with Ortto that will help your marketing and sales teams work smarter, not harder.

Analytics SaaS Customer data platform Business to business

The 7 must-have dashboards for every B2B

We asked B2B professionals what dashboards are a must-have to help drive results and gain accurate insights. This is what they had to say.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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