learn

B2B marketing hub

modern data stack
How to build a modern data stack

We live in a golden era of data. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem.

Lead nurturing playbooks
5 steps to building a nurture playbook for ebook downloads

Make the most of every sales opportunity by entering leads who have downloaded your ebook into a nurture playbook.

What is first party data
8 strategies to help you track more first-party customer data

With the death of cookies looming, it’s never been so important to collect first-party data. These 8 strategies will help future-proof your company.

should i gate my content?
Should I gate my content?

The gated vs. ungated content debate gets marketers fired up. So what’s the correct answer? Or is it even that simple?

unique customer identifiers
How to use unique customer identifiers

Unique customer identifiers consolidate all customer information and touchpoints into a single profile, so that you can engage with your customers in a more meaningful way.

Data Storytelling
How to tell a compelling story with data

Data is only as useful as the story you tell with it. When presenting data to a board, leadership, or internal teams, you need to create an insightful narrative that inspires action. Here’s how it’s done.

top tech awards
The top tech awards to get involved in – and how to apply

Earn your product the accolade it deserves by applying to prestigious tech and SaaS awards. Here are 11 awards you should know about – and how to apply.

customer engagement strategies
8 effective customer engagement strategies to try now

It costs more to acquire new customers than it does to retain existing ones. Here are 8 customer engagement strategies to help you hold onto your valued customers.

Showing 19 - 27 of 81 results

Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager