Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Sidney O'Connell

The Marketing Funnel: What It Is & How It Works


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Learn

What is a marketing funnel? Guide your prospects through to conversion and on to advocacy with this comprehensive look into marketing funnels.

Every Stage of the Marketing Funnel Explained | Ortto

Chloe Schneider

Head of Content @ Ortto

New customer welcome emails

How to set up an effective welcome email series

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Learn how to create a welcome email series that engages new subscribers from the start. Get actionable tips on content, timing, and analytics for success.

Author Meagan Philpot

Meagan Philpot

Customer journey mapping

Customer journey mapping: Everything you need to know

Unlock the ultimate Customer Journey Mapping guide for transformative insights and exceptional customer experiences.

Personalised Marketing

What Is Personalized Marketing and How to Use It 

Explore the power of personalised marketing and discover practical usage tips in this comprehensive guide. Learn more.

win back email campaigns

Ultimate Guide To Win Back Email Techniques (+Examples)

Revive dormant customer relationships with our guide on win back email techniques. Explore real-world examples and best practices to boost customer loyalty.

Win Back Email Techniques & Examples 

What is an email nurture campaign?

Elevate your marketing game with Email Nurture Campaigns. Learn how to engage, nurture, and convert leads effectively.

Building your email list

8 Strategies To Build Your Email List

Accelerate your email marketing success with 8 proven strategies for rapidly growing your email list. Click now to learn more.

Jacqui McCallum headshot

Contributor

Jacqui McCallum

mea culpa series

5 tips for leading a successful marketing team

Lisa Papli, reflects on how a big mistake early in her career reframed her approach to leadership. 

Travis Hazlewood

Head of Email Deliverability @ Ortto

google and yahoo email updates

How to prepare for Gmail and Yahoo’s new rules for bulk email senders

At the beginning of October 2023, Google and Yahoo announced that starting February 2024 a new set of requirements on bulk senders (>5,000 per day) would be enacted. Find out what this means for you and how to prepare.

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