Deep dives

what is marketing automation
How to get started with marketing automation

Marketing automation is software that manages customer communications throughout the entire customer journey.

How to use text messages in your ecommerce marketing strategy

Learn how automated text messages will bring your company into 2022. What are they and everything else you need to know!

SaaS Trends
9 SaaS trends to watch in 2022

The 9 top SaaS trends to watch in 2022, according to industry leaders

community led growth
Community-led growth will make your SaaS product stickier. Here's why

Community-led growth is taking center stage in the tech world as a growth tactic that will make your SaaS product stickier.

growth loops
How to use growth loops, plus real-world examples

We explore how growth loops work, examples of successful growth loops, and how to implement them in your growth strategy.

b2b social media marketing
3 questions to ask when starting your B2B social media marketing strategy

The starting blocks needed to create a successful B2B Social Media Strategy, that’s aligned with your business objectives.

SaaS Acronyms
19 SaaS acronyms you need to know

The ultimate guide to SaaS terminologies

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager