Facebook ads retargeting

Facebook ads retargeting

Pinpoint the audience you want to engage with using Ortto’s Facebook integration. Providing a seamless channel of constant communication to safely share and segment audiences, to drive them to conversion.

Facebook ads retargeting
Facebook ads retargeting

Build customer journeys for Facebook leads

Use the drag-and-drop canvas to add and remove contacts from your Facebook audience. Automate customer journeys to immediately follow up on leads by sending an autoresponder email or assign them to your sales team.

Facebook ads retargeting

Sync your audiences

Sync audiences from your customer data platform to Facebook Audience Manager. Leverage your first-party data to build tailored Facebook ads for retargeting and lookalike campaigns.

Facebook ads retargeting

Segment leads and automate messages

Ensure your new leads hit your CDP instantly, segment them into a relevant customer journey, and start them on the path to conversion with automated emails and SMS. Take out the manual work with Ortto.

Sync your customer data, capture more leads and optimize your budget using Facebook retargeting ads

Grow with lookalikes

Reach to more qualified leads. Leverage Facebook Business Manager to find lookalikes of your top-performing audience segments. Once created, your lookalike campaign leads will be automatically updated in Ortto, ready for their personalized journey.

Follow-up fast

Simply drag and connect shapes to create a follow-up journey. Automatically add leads to a list, notify your team on Slack or start a nurture campaign whenever the lead ad is submitted.

Capture leads

Acquire new leads by starting your journey using the Facebook Lead Ad Submitted trigger. Map your form fields to capture and save contact information to Ortto’s customer data platform.

Optimize your social media budget

Convert product and sales qualified leads coming from Facebook. Be there, at the right time using the right message.

Schedule messages at the right time

Deliver email or SMS marketing campaigns to your Facebook audiences at a scheduled time and date or use time-zone based delivery to schedule emails at the same time in every region.

Attribute revenue to every campaign

Go beyond click-throughs and open rates to find out which journeys are generating orders, revenue and MRR. Built-in multi-touch revenue attribution makes attribution easy so you can continuously improve.


How much does Ortto cost?

Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan. For small businesses, our Campaign tier starts at $29 a month, with 2,000 contacts and 8,000 emails a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time.

Visit our pricing page to compare plans and find the right solution for your business.

How does Ortto compare against other retargeting tools?

Ortto brings your customer, transactional, and behavioral data together in one platform to empower your team to make better marketing decisions. The seamless communication between Ortto and the Facebook integration allows you to follow up your leads faster, beating the competition. Safely share current customers, prospects and lookalikes between the two programs so your audiences always remain up-to-date.  

Automate comprehensive remarketing campaigns, personalized right across your customer journey to gain new leads and leverage first-party data for retargeting. 

Our platform brings the customer data platform, marketing automation, and analytics and reporting together in one beautiful platform.

Will I need technical experience to set up and use Ortto?

In short, no. Ortto’s marketing automation tools are easy to use with no coding skills required. Many of our integrations can be activated in just a few clicks, our drag-and-drop canvas is intuitive for your ease, and our analytics and reporting tools can be used by anyone in the business. If you do require help, our help pages and support team are here for you.

Is Ortto right for my business?

Whether you’re a one-person business with 100 contacts or a large-scale enterprise with 1 million contacts, Ortto’s marketing automation platform will fit your needs. We have a wide range of plans available and can scale with you. Start for free today.

facebook ads retargeting

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