How switching from MailChimp to Ortto helped TAXIBOX turn customer behavior into instant sales

Taxibox case study

58%

Increase in reviews

65.8%

Open rate

16.2%

Conversion rate

Faced with a data dilemma, performance tracking issues and the need for more flexibility in their marketing automation, TAXIBOX made the swap to Ortto and supercharged their email marketing.

Taxibox case study

One of the things that I wanted to do as soon as I joined TAXIBOX was migrate off of MailChimp. The business had just out-grown it, which I assume is something you hear quite often.

Jan Uwland, Head of Marketing

When Jan Uwland, Head of Marketing started at TAXIBOX, he immediately spotted a huge opportunity that would require migrating off an email marketing automation platform the company had been using for years.

“One of the things that I wanted to do as soon as I joined TAXIBOX was migrate off of MailChimp. The business had just out-grown it, which I assume is something you hear quite often.”

As an incredibly tech-savvy business, TAXIBOX were facing a data dilemma; they were unable to make full use of data and actions from their tech stack to segment audiences, send the right message at the right time, and track their progress.

“We have customer actions that happen offline (literally in a warehouse, on a forklift…), online, and strictly in the database and we needed to get those to actually communicate with the emails and have a working relationship with how the emails are sent, as well as the customer’s interaction with the emails.”

About Taxibox

TAXIBOX is Australia’s leading mobile storage provider, providing solutions across the storage industry including mobile storage, on-site storage, interstate moving and refrigerated storage. 

Launched: 2010

Location: Australia

Industry: Storage

Size: 50-100 employees

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Custom Activities

With all your data integrated into one customer data platform, you can build custom activities based on any combination of data. Layer payment plan, location, demographic, browser, and action-based data to target with precision.

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Playbooks

Playbooks

Send messages with a regular cadence to your target audiences. Add content, drag and drop to designate priority, then switch your playbook on to help your customers reach the next stage of their journey.

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Email Marketing

Email Marketing

Automate personalized messages with Ortto's email marketing software. Increase open rates with Ortto AI, track results with advanced analytics, and create beautiful branded emails with ease.

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The final word

With a deeper understanding of the customer journey, TAXIBOX is able to track the performance of every message, and create hyper-personalized emails that are sent to highly-targeted audience segments. The resulting campaigns can be built in 10-15 minutes, and often result in thousands in sales.

When asked whether he would recommend Ortto, Jan shared, “Yes, I particularly would recommend Ortto to businesses like us — the niche of high-tech business, online B2C that’s not ecommerce. I would probably recommend Ortto to ecommerce, too, but I just think this niche is overlooked in the CDP and marketing automation space, and Ortto does an incredible job of filling this gap.”

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