Customer data platform content hub

Learn about customer data platforms, in our content hub full of blogs, ebooks, webinars, infographics and more. From 101 guides to expert tips and tricks, step-by-step guides to trends, we’ve got your content needs covered.

Customer data platform content hub
What is first party data
Blog guides

Blog

What is first party data

With the death of cookies looming, it’s never been so important to collect first-party data. These 8 strategies will help future-proof your company.

Building a martech stack
Blog guides

Blog

Building a martech stack

Create a cohesive and data-driven experience for your customers by consolidating your data. We’ll tell you how.

How to use custom fields
Blog guides

Blog

How to use custom fields

When you create custom fields, you can get a deeper understanding of your customer’s behavior to create more personalized experiences.

Onboarding customer journey
Blog guides

Blog

Onboarding customer journey

Make your data work for you and take your company’s onboarding journey to the next level. Here’s 7 data points to start using today.

unique customer identifiers
Blog guides

Blog

Unique customer identifiers

Unique customer identifiers consolidate all customer information and touchpoints into a single profile, so that you can engage with your customers in a more meaningful way.

Data Storytelling
Blog guides

Blog

Data Storytelling

Data is only as useful as the story you tell with it. When presenting data to a board, leadership, or internal teams, you need to create an insightful narrative that inspires action. Here’s how it’s done.

how to promote a webinar
Blog guides

Blog

How to promote a webinar

Get people excited about your webinar and boost registrations with this 6-step promotion plan.

Previous page
Next page
ortto footer brand
© Ortto 2022