Analytics and reporting content hub

Learn about analytics, in our content hub full of blogs, ebooks, webinars, infographics and more. From 101 guides to expert tips and tricks, step-by-step guides to trends, we’ve got your content needs covered.

Analytics and reporting content hub
field-based reports
Blog guides

Blog

Field-based reports

Ortto’s latest reports update allows you to aggregate and track specific customer field (like language preference or plan type) sizes over time. Learn how to use this new reporting type and some common use cases.

unique customer identifiers
Blog guides

Blog

Unique customer identifiers

Unique customer identifiers consolidate all customer information and touchpoints into a single profile, so that you can engage with your customers in a more meaningful way.

Data Storytelling
Blog guides

Blog

Data Storytelling

Data is only as useful as the story you tell with it. When presenting data to a board, leadership, or internal teams, you need to create an insightful narrative that inspires action. Here’s how it’s done.

marketing attribution models
Blog guides

Blog

Marketing attribution models

Find out what attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey.

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