Meet Javier, the head of all things SEO at Ortto. Javier has had an exciting adventure with Ortto. He was first employed with the company when it was Autopilot Journeys, took a brief hiatus, and then came back in 2022 to help Ortto dominate the SERPs. Javier is located in sunny Mexico, where you will see him beaching or strolling around with his insta-famous dog, Bibi.
What do you do at Ortto?
Explain it to us like you’d explain it to your parents.
I make sure organic traffic keeps growing every month. Quality and quantity! It's hard because achieving both requires a lot of strategy. I am responsible for making sure that anyone who is searching for our services (or anything related to our software and website) finds us on the first page of Google without clicking on an ad.
For example: open a new tab on your browser and search Google for "growth loops" ... did you find Ortto listed first place? Well, that's the result I’m always chasing.
And how did you get here? Share a little about your career journey.
After finishing my masters degree in marketing at The University of Queensland, I couldn't find work anywhere... all marketing had transitioned to digital and that wasn't part of any of my subjects at uni.
One day I landed a job interview and one of the questions was, ``If I knew how to use Joomla”! I lied and said yes and the interviewer opened a computer in front of me and I had no idea! That triggered my desire to learn about CMS's and I started to play with Joomla, Wordpress, Shopify, Magento etc.
This gave me the technical expertise needed to understand on-page SEO, plus all the marketing knowledge to formulate successful off-page SEO strategies. Learning about web development got me here.
A piece of advice for someone who aspires to score a job like mine would be to read and learn the technicals of SEO — I have seen many people in the industry ignore basic rules, and damage the companies they work for.
Tell us something you’ve accomplished at Ortto that you’re proud of
Many #1's and first page rankings with super competitive keywords. We have outranked big competitors many times and we will continue to do so, so move away! :)
What is the most interesting use of Ortto that you’ve seen?
We were the marketing software powering ‘YES!’ - the rally for marriage equality.
When did you become an OrttoMate?
The first time I joined was August 2018 and more recently I came back as Head of SEO
What’s your favorite Ortto feature?
This is very hard to answer because Ortto is a software that can do many things. We are marketing and SMS software, customer data platform, 100% customizable email marketing software (including brand book builder), customer journey software so seriously the most interesting use is the one that you decide. It's up to you how far you want to go with the tool.
Your must-have Chrome plugins?
Keywords Everywhere, Google Optimize, Full Page Screen, Color Zilla, Momentum
Apps you can't live without?
YouTube, Instagram, LinkedIn, Shazam
What's on your WFH spotify playlist?
TheWeeknd, Lance Ferguson, Soda Stereo, Jonas Brothers, Post Malone and Juan Gabriel.
How do you find work/life balance?
Fantastic, I jumped on the wagon of remote work and my location is Mexico. My home country, this gives me the perfect work/life balance. Being close to my family inspires me to do my best at work! I absolutely respect businesses like Ortto for embracing the new normal.