Why the CRM is falling flat, and how a CDP can bridge the gap

At a basic level, the CRM and CDP both collect customer data. But dig a little deeper and you’ll see that the CDP is more powerful and intelligent, and does a better job of managing customer relationships in your day-to-day life.
ByChloe Schneider
26 Apr 2022
9 mins
Share this article:
ortto footer brand
© Ortto 2022