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3 questions to ask when starting your B2B social media marketing strategy

b2b social media marketing

Outline

  • Introduction
  • Why is social media marketing important for B2B?
  • Difference between B2B and B2C social media marketing
  • Three questions to ask when starting your B2B social media marketing strategy
  • Reach: the estimated number of unique viewers who saw a post. 
  • Engagement: the customer activity and follower involvement of posts. 
  • Conversion: the customer visiting via a social media channel then taking an action (download, purchase, etc)
  • B2B social media marketing examples  
  • Zapier
  • Figma 
  • Later Media

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