The big book of journey automations

The big book
of journey automations

The big book
of journey automations

Plug-and-play templates for every stage of the customer lifecycle.

Ortto’s journey builder helps you deliver personalized, timely messages that drive conversions, engagement, and retention. This guide shows you how to automate every step of the customer journey — with real examples and ready-to-use templates.

What’s inside

You’ll get expert tips, proven frameworks, and over 30 pre-built journey templates — grouped by stage and goal. Use them to:

Nurture leads and convert faster
Onboard users and activate accounts
Prevent churn and re-engage customers
Drive loyalty, reviews, and referrals
Automate key touchpoints like failed payments or form submissions
Align sales and marketing with CRM-integrated flows

What you will learn

There are many technical and non-technical elements that affect email deliverability – that is, whether your emails will land in your recipients' inboxes, as opposed to their spam folders.

Consider this guide the A-Z of email deliverability, from what it is to how to master it. It will cover the basics, provide expert-level insights, and will answer important questions, such as:

What is email deliverability?
Why is email deliverability important to marketers who want to get results?
What are the key factors that hurt email deliverability?
How can you improve email deliverability?

Plus, we’ll share a checklist and glossary for you to reference when you need to.

You’ll get expert tips, proven frameworks, and over 30 pre-built journey templates — grouped by stage and goal. Use them to:

Nurture leads and convert faster
Onboard users and activate accounts
Prevent churn and re-engage customers
Drive loyalty, reviews, and referrals
Automate key touchpoints like failed payments or form submissions
Align sales and marketing with CRM-integrated flows