B2C marketing software

B2C marketing software

Grow faster with a customer data and marketing automation platform designed for online B2C businesses. Ortto combines all of your customer, transactional and behavioral data to help you create more effective marketing campaigns.

B2C marketing software
Startup marketing software

Finally, a unified customer journey platform

Put an end to data silos. Bring data from sales, marketing, product, customer service, and website activity together to form a single customer view that empowers your team to make better, more data-driven decisions.

Artificial intelligence marketing

Reach customers where they are

Activate email, SMS, popups and retargeting messages across the entire customer journey with Ortto. Understand the impact of every message with campaign reports and marketing dashboards that track revenue attribution.


Data analysis, without the data scientist

With Ortto, advanced B2C campaign reporting doesn’t require a degree in data science. Use reporting templates and data visualization tools to track the metrics that matter in dashboards that can be downloaded or shared easily.

B2C marketing software that unifies the customer journey to help your business grow

No-code integrations

Connect Shopify, Recurly, Salesforce, Facebook, Zendesk, Zapier and more using no-code integrations. With each integration, Ortto gets more powerful, uncovering new customer insights and unlocking automated workflows.

A/B testing

Create segments to A/B test email subject lines, pop-up messages, SMS content, and more. Ortto will automatically send the winning content to the rest of your contacts while you sit back and watch your business grow.

Ortto AI

Better your best with Ortto AI. Get recommendations on high-CTR subject lines and what time, day, and content type leads to conversions. Ortto AI has a wealth of data behind its recommendations, giving you a leg-up on competitors.

Automate workflows

No-code integrations through Zapier will connect your apps so you can set up automated workflows and keep your team on track. You’ll never miss a beat with email alerts, automatic Slack status updates, and more.

Follow the money

Go beyond click-throughs and open rates to find out which messages and channels are generating revenue. Track the metrics that matter to your business in reporting dashboards that are always up to date.

Brand book builder

Set brand styles in Ortto’s brand book builder to send every message with confidence. Configure colors, fonts, logo and more in a single place and watch as your email templates magically adjust to fit.


How much does Ortto’s B2C marketing software cost?

Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan. For small businesses, our Campaign tier starts at $29 a month, with 2,000 contacts and 8,000 emails a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time.

Visit our pricing page to compare plans and find the right solution for your business.

How does Ortto’s B2C marketing software compare against others?

Ortto unifies your customer, account, website session, subscription, and product data in a single customer view, giving you the ability to visualize the entire customer journey. 

With a single ‘backend’ for your B2C business, your entire team will be empowered to make data-driven decisions, driving sustainable, long-term growth. 

Spend less time exporting and importing data or tapping your developer and data analyst’s shoulders and more time unlocking deep insights that help to grow your business.

Will I need technical experience to set up B2C marketing software and use Ortto?

In short, no. Our no-code integrations, easy-to-read dashboards and reports, automation tools, and campaign templates are intuitive and easy to use. Try out our free plan with up to 2,000 contacts and jump in to discover just how easy it is. 

If you do require help, our help pages and support team are here for you.

Is Ortto a fit for my business?

Ortto was built for businesses that live online. No matter what kind of online B2C business you’re part of, Ortto is the all-in-one platform you need visualize your customer journey and supercharge your growth.

We have a wide range of plans available, including a free product that is available for anyone with up to 2,000 contacts. Start for free today, no credit card required.

I have a few more questions. Can you help?

Leave a few details in our contact form and we’ll connect you with an expert who can show you how Ortto can help your business grow.

b2c marketing software

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"Ortto is a solution that brings the best out of marketing programs. It’s easy to create journeys for every project and contact any seller or collaborator."
- Hannia F

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"With this tool, we can create customized workflows for different campaigns we run in our organization. It has an easy interface, which allows even a beginner to put their hands on it."
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"The "Playbook" journeys offer an unprecedented amount of control and customization compared to our old email marketing platforms. Being able to essentially program how our content is distributed is very powerful."
- Aleksandar P

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