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B2B marketing

Engage at precisely the right moment

We've designed a unified customer journey platform for B2B, that helps you engage at the right moments and grow at every stage of the customer journey.

Unleash the power of your customer data with one click integrations:

Win, grow and retain accounts with a CDP that gives you the entire picture

CRMs are an outdated model. They don't understand event-based data — so you can't see the full picture. Our customer data platform combines demographic, firmographic, behavioral and transactional data to help you truly understand your customers and engage at the right moments.

CRM is for sales, CDP is for everyone

It's not just sales that need a single view of the customer. By unlocking all of your customer data, every team from pre to post-sales can benefit from a unified view of the customer.

Target and grow the right audiences

See and understand the audiences to target across the customer lifecycle. From subscribers to leads, to customers - you'll be able to activate and engage to grow faster.

Track engagement with activities

Understand your customers beyond fields in a database. Track all customer transactional and behavioral activities and see the engagement of each person and organization.

Deliver personalized omnichannel experiences across the entire B2B customer journey

Delight your customers at every stage of the pre and post sales experience. Automate the entire customer journey with personalized messages and actions to deliver a consistent customer experience.

Personalize the buying experience

Build a digital-first buying experience by personalizing every engagement with your audience.

Reach customers on every channel

Activate email, SMS, popups and retargeting messages across the customer journey.

Attribute revenue to each campaign

Demonstrate success beyond open rates. See attribution and conversion rates for every campaign.

Visualize the entire B2B buyers journey and take action at every stage of the funnel

Answer once unanswerable questions

Easily build reports that answer questions that span across all of your customer data, such as "Which UTM campaign led to the most orders?".

Track all of your goals with dashboards

Combine all of the most important metrics on a single dashboard. Easily set goals and share dashboards with your team and investors.

Visualize your entire pipeline

Create funnels that show every stage of the B2B buyer journey. See drop off points and take action to increase conversion and retention.

Empower your whole team with data

With your customer data accessible, you can develop a data driven approach to help you convert more leads to customers.

Join thousands of brands delivering a better customer experience

A complete solution for fast growing B2B brands

Build and track engagement scores

Use a combination of activities to build engagement scores for each person and organization. Measure and act on engagement.

Track revenue contribution for each campaign

See how each automated campaign contributes to winning, growing and retaining accounts with built-in revenue attribution.

Personalize emails with ALL your data

Easily add dynamic fields to messages including any of the data from your CDP including contract details such as renewal date or annual amount.

Use A/B testing to improve campaigns

Optimize campaigns with subject line, body content and revenue contribution A/B testing.

Engage the key stakeholders in a deal

Support sales with built-in account based marketing tools. See the engagement of each stakeholder.

Measure email sentiment with reactions

Allow subscribers to give feedback on every email you send. Use feedback and sentiment to improve your content.

Write high open rate subject lines with AI

We've trained our AI to help you write better subject lines. Get automatic suggestions to drive your open rates higher.

Reach more customers with SMS

Send SMS confirmations, surveys and reminders to your customers. Start and respond to SMS conversations.

Track custom activities

Set up custom activities to track activities that are unique to your business. Use these to trigger activity-based marketing.

Users Love Us

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The "Playbook" journeys offer an unprecedented amount of control and customization compared to our old email marketing platforms. Being able to essentially program how our content is distributed is very powerful.

The templates are very intuitive and easy to use, which allows you to learn more about how to use this platform. In addition, it allows the creation of more creative and personalized email marketing and digital marketing campaigns.